Helping governments to build profile and protect reputations
With a team of former senior advisors from the highest level of British government and politics, the EU, the UN and the World Economic Forum, Portland has unrivalled first-hand experience of the complex interplay between government, politics, media, business and public audiences.
We work with our clients to help them devise and implement communications strategies as well as building capabilities within their organisations.
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Place branding – Place branding is the process of measuring, building and managing the reputation of a city, region or country. Just as large-scale corporations cultivate and project a company “brand” or image, places must also look after their reputation.
Soft Power analysis – Key to place branding is soft power, the ability to achieve objectives through attraction and persuasion, which serves as an ideal strategic framework for identifying the resources that can be leveraged to improve reputation. Portland – publisher of the Soft Power 30 – has unrivalled expertise in measuring soft power, which provides a tremendous advantage when developing a new place brand and the strategy for deploying it.
Digital diplomacy – Portland’s digital specialists have worked at the highest levels of government and in embassies across the globe. Our expertise in combining strategic communications and policy engagement allows us to understand and improve existing structures, working with our clients to adapt to digital disciplines.
Communications function design and delivery – Portland has unrivalled experience in designing, building and training government communications teams to a world class standard. We can help you build your organisational communications capability at every stage, from auditing your current setup to hiring staff to fill key areas and training them in communications best practice.